Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Trajektory Recognized as One of Front Office Sports’ 2024 Best Employers in Sports
Chicago, IL — November 25, 2024Trajektory is proud to announce that it has been named one of Front Office Sports’ Best Employers in Sports, ranking in the top 2...
Trajektory Named Gold Medalist in Sports Business Journal’s 2024 Best Places to Work in Sports
Chicago, IL — November 20, 2024Trajektory is thrilled to announce its recognition as a Gold Medalist in Sports Business Journal’s 2024 Best Places to Work in Sp...
Benchmarking Sponsorship ROI in Major Sports Leagues: How Brands Can Measure Success Across Key Channels
In today’s highly competitive sports sponsorship landscape, brands need clear, actionable insights to ensure their sponsorship dollars are well spent. With the...
Video: Sports Sponsorship Deep Dive with Joe Dupriest & Alex Kerr
In this video, Alex Kerr, CEO Founder of Trajektory, and Joe Dupriest, Managing Partner at Next-Up Partners, discuss key factors of successful sponsor...
Paris Olympics 2024 Recap: Team USA's Triumph and the Power of Sponsorships
Paris Olympics 2024 Recap: Team USA's Triumph and the Power of SponsorshipsThe 2024 Paris Olympics dazzled the world with unforgettable athletic feats, breathta...
Trajektory Secures Spot on Leaders Tech Breakthrough Shortlist and CEO Alex Kerr Named Winner of the Leaders Under 40 Award
FOR IMMEDIATE RELEASETrajektory Secures Spot on Leaders Tech Breakthrough Shortlist and CEO Alex Kerr Named Winner of the Leaders Under 40 AwardChicag...
2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap
While this year’s NBA Finals only went to 5 games, they still brought significant value for the teams involved. The Boston Celtics and Dallas Maverick...
The Power of Sponsorships in Professional Sports Playoffs: A Win for Teams and Brands
The Golden Opportunity of Playoff SponsorshipsWith the NHL and NBA in the thick of the playoffs, the buzz isn’t just about who’ll take home the champi...
Video: Measuring On-Site Activations & Why It’s Important (With Mark Ording)
In this video, Alex Kerr, CEO Founder of Trajektory, and Mike Ording, founder of Vision Mark Consulting, discuss the importance of on-site activations...