Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Super Bowl Sponsorship Performance: Where Brand Value Is Really Created
The Super Bowl is the biggest stage in sports, but for team sponsors, it’s not a level playing field. With league-controlled media rights, national ad...
Webinar Summary: Data-Backed Strategies for Smarter LED Sponsorships
Speakers:Dylan Boehm Diesko, Director of Professional Services (Trajektory)Doug Nickerson, Director of Business Intelligence (Trajektory)In this webinar, Trajek...
Release: Trajektory is Named Winner of the 24th annual Chicago Innovation Awards
November 14, 2025Chicago, IL— Trajektory of Chicago has been named one of the winners of the 24th annual Chicago Innovation Awards. The winners were announced a...
Release: Trajektory Named to Sports Business Journal’s 2025 Best Places to Work in Sports
Chicago, IL – November 24, 2025 — Trajektory is proud to announce it has been named a Bronze Medalist on Sports Business Journal’s 2025 list of the Best Places...
Webinar Summary: How Innovative Brands Are Using Sponsorship Data to Re-Evaluate Their Sponsorship Portfolio
Speakers: Alex Kerr, CEO & Founder Trajektory Lauren Allison, VP of Insights & Analytics at MultiplierIn an era where marketing budgets face increased scrutiny,...
2025 Sponsorship Tracking and Valuation: Expectations & Predictions
As we step into 2025, the world of sports sponsorship is poised for significant innovation and growth. From traditional assets like jersey patches and LED signa...
Trajektory Recognized as One of Front Office Sports’ 2024 Best Employers in Sports
Chicago, IL — November 25, 2024Trajektory is proud to announce that it has been named one of Front Office Sports’ Best Employers in Sports, ranking in the top 2...
Trajektory Named Gold Medalist in Sports Business Journal’s 2024 Best Places to Work in Sports
Chicago, IL — November 20, 2024Trajektory is thrilled to announce its recognition as a Gold Medalist in Sports Business Journal’s 2024 Best Places to Work in Sp...
Benchmarking Sponsorship ROI in Major Sports Leagues: How Brands Can Measure Success Across Key Channels
In today’s highly competitive sports sponsorship landscape, brands need clear, actionable insights to ensure their sponsorship dollars are well spent. With the...