Release: Trajektory Raises $8M to Expand Industry-Leading Sponsorship Intelligence Platform
Backed by leading institutional investors, the sponsorship tech leader reinforces its commitment to robust cross-channel measurement, industry-leading AI advancements, and scalable execution.
CHICAGO, IL – Tuesday, May 19 – Trajektory, the industry’s most comprehensive sponsorship intelligence platform, today announced the successful closing of an $8 million funding round. This strategic injection of capital underscores the company's sustained growth, operational stability, and unwavering commitment to providing brands, agencies, and sports organizations with the industry's most accurate and unified sponsorship measurement solution.
Unlike market alternatives built on fragmented solutions, Trajektory was architected to deliver both a comprehensive and cohesive view of sponsorship performance. Trajektory provides full-contract sponsorship measurement under one of the industry’s most robust and integrity-driven methodologies. The platform also includes a syndicated benchmarking solution across social media, TV broadcast, and in-venue, giving brands, agencies, and rights holders the ability to measure, compare, and optimize sponsorship performance – all from a single system. Today, Trajektory tracks over $180 billion in annual sponsorship value.
“In a market where stability and reliable data are paramount, this funding is a validation to our deliberate, sustainable growth strategy,” said Alex Kerr, Founder & CEO of Trajektory. “We didn't just recently discover the importance of in-venue measurement or cross-channel consistency; we built our entire platform on it from the beginning. With this investment, Trajektory is doubling down on what makes us unique: delivering unmatched, granular data and actionable insights that our partners can trust in their biggest decisions.”That commitment to reliable, cross-channel measurement has translated into substantial market adoption. Trajektory now works with nearly half of all major professional teams in North America across the NFL, NBA, MLB, MLS, NWSL, and WNBA, including more than two-thirds of the NHL. The platform is also gaining quick traction with dozens of Fortune 500 brands, leading agencies, and major sponsorship investors seeking a more complete, context-rich view of sponsorship performance.
The $8 million in new funding will be deployed to expand Trajektory's elite team – including bringing on top-tier engineering talent and expanding the Sales & Customer Success divisions – and to further advance its proprietary, in-house AI capabilities. This includes significant data granularity enhancements and upcoming advanced AI-driven functions, ensuring the platform continues to provide the most precise valuation data available.
As part of this strategic team expansion, Trajektory recently welcomed seasoned SaaS executive Calista Corley as its new Chief Sales Officer (CSO).
“When evaluating the sports tech landscape, the choice to join Trajektory was incredibly clear,” said Corley. “I was drawn to the strength of its foundational technology and a leadership team that consistently delivers on its promises. Our category-defining methodology is unmatched in this space, and I am thrilled to help accelerate our growth as we bring even more powerful, unified data to the industry.”
The round was supported by a premier syndicate of Trajektory investors, including TechOperators, Mudita, Midwest Capital, Bridge, and WISE Ventures - the investment arm of the NFL’s Minnesota Vikings. Their continued backing reflects confidence in Trajektory’s market position, product vision, and disciplined growth strategy.
“Trajektory has continued to establish itself as the definitive currency grade standard in sponsorship analytics through consistent execution and a superior tech stack,” said Dave Gould of TechOperators. “Their unwavering focus on building a comprehensive platform from the ground up, rather than pivoting to chase trends, has resulted in remarkable market penetration and customer trust.”
For more information about Trajektory and its industry-leading platform, visitwww.trajektory.com.
About Trajektory
Trajektory is a sponsorship intelligence platform built to give brands, agencies, teams, leagues, and events a complete, trusted view of sponsorship performance. By bringing together data across broadcast, streaming, social, digital, in-venue, and other critical assets, Trajektory helps organizations move beyond fragmented reporting and toward smarter, context-rich decision-making.
Customers use Trajektory to reduce reliance on legacy vendors, save over 1,200 hours annually on data preparation, and report on nearly 100% of their sponsorship portfolio. The platform turns complex, cross-channel sponsorship data into clear insights that help customers prove value, optimize partnerships, and maximize revenue.
Built by industry professionals who understand the realities of sponsorship from the inside, Trajektory is committed to data integrity, innovation, and helping the industry make better decisions with confidence.
Media Contact:
Courtney Whiteside
Director of Marketing
Courtney@trajektory.com