Optimize Your Sponsorship Investments With Holistic Insights

Brands & Agencies

Take control of your sponsorship investments with holistic insights that allow you to be agile with your assets across all of your teams all season long. Learn what sponsorships are working and what are under-performing with real-time data and reporting.

A Holistic Solution

You purchase more than social and
broadcast. You should track it all.

AI Enablement & Logo Detection

We harness the power of cutting-edge AI technology to revolutionize the analysis of TV, social, and digital-related content. Our sophisticated AI algorithms meticulously scan and process vast amounts of video and textual data to accurately identify brand sponsors within content. This innovative approach, combined with a dynamic valuation methodology has allowed Trajektory to deliver on an integrity-driven valuation process, setting the new standard in media analytics.

Integrity-Driven Methodology

Other vendors and agencies miss key variables and considerations in their reporting methodologies. When it comes to methodology, you need transparency, consistency and, above all, integrity in the approach. Trajektory gives you access to accurate and integrity-driven sponsorship data.

Partner Intelligence

Get a holistic look at the rank and performance of all of your team partnerships across all assets in one place. Drill down into a specific partnership to see your performance breakdown across all applicable assets.

Asset Intelligence

Drill down further to understand the performance across all of your sponsorship assets including Social, TV broadcast, LEDs, Earned Media, and more.

 Ready to optimize your sponsorships?

Industry Intelligence

Discover how teams across the 7 major leagues (MLB, MLS, NBA, NHL, NFL, NWSL, NCAA) perform amongst each other across social and broadcast benchmarks, down to the brand and location level.

Trajektory for Brands

Compare all of your broadcast, social, and in-venue assets with real-time reporting in one centralized platform. With our transparent and consistent methodology, you can save time and money while improving data quality and optimizing every dollar spent.

  • "Their ability to aggregate data into a central dashboard and focus on a variety of data sources rather than limiting us to purely social or only broadcast, gives us the ability to more easily and clearly do a deep dive into proof of performance reports and recaps."

    Kaitlin Donahoe, Director of Partnership Marketing
    Pittsburgh Penguins

  • "It's really important for us to show that we are going above and beyond with our activations and providing partner value to an equal or greater extent. We focus on a 'less is more' approach. We want to charge premium dollars for premium assets and Trajektory has helped us achieve that."

    Peter Bach, Director of Revenue Analytics
    Seattle Seahawks

  • "Thanks to the Trajektory crew for their support to club business operations this season. It was a very good year and, thanks to your platform, we have the data to prove it. And a trophy. 😄😄🏆"

    Bernie Koelsch, Brand & Technology Director
    Washington Spirit