We’re industry professionals who built the platform we wish we had.

Our Story

  • The Past

    Our founder, Alex Kerr, pulled his hair out during recap season at Monumental Sports & Entertainment. He then went to the brand side and was frustrated with the lack of data provided when spending millions of dollars on sponsorship. He knew there had to be a better way.

  • The MVP

    The MVP (Most Viable Product) of Trajektory was first built fully in Tableau. It wasn’t perfect, it wasn’t pretty, but it worked! Alex started pitching his product with professional teams, which received immediate recognition as a need in the sponsorship reporting space.

  • Go Live

    The need was clear, but it was time to bring the Tableau dashboards to life. In comes co-founder Matt Powers, our engineer extraordinaire, who assembled an incredible team to build the visually impactful and capable dashboard and insights elements of the Platform.

  • Investment

    Trajektory sought investment and received an almost-unheard-of 4 term sheets raising a $4M seed round led by Tech Operators. This was quickly followed by an extension round of $3.5M including WISE Ventures – owners of the Vikings (NFL) and Orlando MLS & NWSL teams.

  • Today

    Trajektory entered the sponsorship measurement space and quickly became an industry disrupter. By being the only holistic solution with integrity-driven methodologies, Trajektory is now a premier sponsorship measurement tool used by the biggest professional teams and brands.

Meet Our Team

We’re data nerds. We’re quirks. We’re experienced.

Join Our Team

We’re always looking for good people to grow our team.

Our Logo

The Flames

Our flames represent a column chart showing how we use a data-driven approach to everything we do.

The Rocket

Our rocket represents how we help propel our customer sponsorships to the next level.

The Arrow

Our arrow represents how we focus on growing our customer sponsorships in an upward Trajektory.

  • "Their ability to aggregate data into a central dashboard and focus on a variety of data sources rather than limiting us to purely social or only broadcast, gives us the ability to more easily and clearly do a deep dive into proof of performance reports and recaps."

    Kaitlin Donahoe, Director of Partnership Marketing
    Pittsburgh Penguins

  • "It's really important for us to show that we are going above and beyond with our activations and providing partner value to an equal or greater extent. We focus on a 'less is more' approach. We want to charge premium dollars for premium assets and Trajektory has helped us achieve that."

    Peter Bach, Director of Revenue Analytics
    Seattle Seahawks

  • "Thanks to the Trajektory crew for their support to club business operations this season. It was a very good year and, thanks to your platform, we have the data to prove it. And a trophy. 😄😄🏆"

    Bernie Koelsch, Brand & Technology Director
    Washington Spirit