Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
How Is Sponsorship Value Calculated? A Transparent, Asset Level Formula
Sponsorship value is calculated by inventorying every asset a partner receives, measuring each one’s exposure (reach, frequency, and duration), applyi...
Sponsorship Analytics in 2026: The Complete Guide to Measuring Every Asset, Feed, and Partner
Here’s a number that surprises most people the first time they see it. In Trajektory’s own market data, the Indiana Fever generate about $78,000 in av...
Release: Trajektory and winners of the Chicago Innovation Awards Ring the Opening Nasdaq Bell
Chicago, IL (August 31, 2026)– Trajektory will join fellow winners of the Chicago Innovation Awards, the Chicago region’s foremost annual celebration ...
Webinar Summary: The High-Yield Sponsorship: Architecting and Proving a 3x Return
Featuring Mike LaPorta (Playbook for Health), Pete Falcone (JP Sports & Entertainment), Tim Syp (Verizon), and Tom Perros (rEvolution), moderated by C...
Industry Intelligence: Cross-League Sponsorship Benchmarking
Quick answer: Industry Intelligence is Trajektory's cross-league sponsorship benchmarking suite for brands, agencies, teams, events, and rights holder...
Webinar Summary: Maximizing and Measuring Earned Channels During Major Sporting Events
Featuring Dylan Boehm Diesko (Trajektory), Ned Luke (New Jersey Devils), and Michelle Rosar (San Francisco 49ers)In this webinar, Trajektory, the New Jersey Dev...
Release: Trajektory Raises $8M to Expand Industry-Leading Sponsorship Intelligence Platform
Backed by leading institutional investors, the sponsorship tech leader reinforces its commitment to robust cross-channel measurement, industry-leading...
Webinar Summary: Uncovering Millions in Untapped In-Venue Sponsorship Value
In this session, Trajektory unpacked one of the most overlooked opportunities in sponsorship: in-venue assets. While most brands and teams focus on broadcast an...
Super Bowl Sponsorship Performance: Where Brand Value Is Really Created
The Super Bowl is the biggest stage in sports, but for team sponsors, it’s not a level playing field. With league-controlled media rights, national ad...