How can a sponsorship analytics platform help you save time & drive revenue?
What is a Sponsorship Analytics Platform?
The sponsorship industry has evolved drastically in recent years with the rise of sponsorship analytics technologies. Sponsors now expect to have valuation recaps presented to them at the end of the season that detail valuations, location analyses, impressions, engagements, top-performing ads, and other metrics. Without a sponsorship analytics vendor, putting together these reports for the entire season can take hours of locating and compiling data. On the other hand, brands and agencies also want readily available, accurate data all season long.
A sponsorship analytics vendor is able to provide teams, brands, and agencies with a central location for valuations, impressions, engagements, and other performance metrics like viewership, attendance, time on screen, etc. for all assets. Not only should a sponsorship analytics platform be able to provide you with all of the above, but they should be able to do it on-demand at any specific point throughout a season. The platform should allow you to compare valuations on a weekly, monthly, yearly, or other cadence so that you can clearly see any fluctuations in performance. This will enable you to either replicate ads that were performing well or make adjustments if they performed poorly.
By including everything in one platform, sponsorship analytics vendors are able to save their clients hundreds of hours in compiling, sorting, and reporting data. When clients are able to spend less time on sponsorship reporting, it frees up their time for higher-priority tasks – like prospecting new sponsors. This can also allow teams and brands to grow revenue by having the correct data to provide reason behind their asset valuations. If a sponsorship is not being accurately valued, a team or brand can counter with their partner to find a price point that is on par with the actual performance of the ad. Lastly, by providing data recaps that go above and beyond for your sponsors, teams will see an increase in their partner retention leading to improved client relations and upsell opportunities.
Where does Trajektory come in?
Trajektory is the premiere sponsorship analytics vendor on the market right now. With Trajektory, we make it easy to find, sort and export the data you need to create the perfect partner recap in a matter of minutes. Our Analytics platform has every asset in one place so that teams can easily see and compare partner performance. For brands and agencies, Trajektory has an entirely separate Agency platform that tracks valuations and locations for teams and brands. Trajektory’s features were created to save teams, brands, and agencies time and money and make it easy to quickly pull together partner recaps.
On the Analytics dashboard, teams can utilize the Partner Intelligence feature to track and compare the performance of all sponsors in one place. In addition, the Asset Intelligence feature lets teams see the performance of various digital and non-digital sponsorship assets including, but not limited, to static signage, LEDs, email, social, earned media, and TV broadcast analysis. Our dashboard also includes a Campaign Management tracker that lets teams manually or automatically track various social media campaigns based on keywords and/or specific sponsors throughout the season. These are just a few of the capabilities that the Trajektory platform has.
On the Agency dashboard, brands and agencies have the ability to see both Partner Intelligence and Asset Intelligence as well as an additional feature called Industry Intelligence. Partner Intelligence on the brand/agency side acts in the reverse way that it would for a team in that it displays the sponsorship performance for top teams or leagues. and the value for each. Industry Intelligence encompasses several different features like a social performance tracker for Facebook, Instagram, and Twitter and social value rankings for top teams, brands, locations, and leagues.
How can Trajektory’s Partner Intelligence feature save teams, brands, and agencies time and provide them with clarity on their sponsorship valuations?
Let’s take a deep dive into Partner Intelligence - our most widely used and most appreciated feature. Partner Intelligence is a comprehensive hub for all brand or partner data. Inside the dashboard, you can see aggregated insights on total assets, top trending partners (both up & down), total partner value, and more. This makes it easy for teams and agencies to see top-performing brands and for brands to see which teams or leagues are bringing in the most value. By having access to key metrics across a number of different assets, teams can simplify reports to clients and provide them with important data at any point during the season.
Trajektory’s Partner Intelligence feature is unique in that it measures multiple different assets all in one place. Gone are the days of spending hours compiling and sorting data from various sources. We make it simple to access all assets in one spot so you can view valuations for TV broadcast, social, email, static signage, LEDs, out-of-home, and more in a few clicks. Partner Intelligence enables you to filter by date range and/or partner to quickly view asset performance.
Trajektory Partner Intelligence Dashboard homepage. Get a quick glance at top performing partners, total number of assets & partners, and impressions/engagements.
Partner Intelligence simplifies valuation reporting into one, comprehensive platform that is easy to navigate and allows teams to pull asset recaps together quickly for clients. Partner Intelligence and other features on the Trajektory platform were designed to reduce the time spent on asset recaps each season and make it simple for anyone using the platform to easily pull data.
Why is it important to have a top-tier sponsorship analytics platform?
When teams are able to effectively evaluate their sponsorships across all of their assets, it presents a unique opportunity to drive revenue further and increase sponsorship sales. They will no longer be leaving valuable money on the table. By reporting on the full sponsorship asset portfolio and using Trajektory to track performance, teams will have more confidence in the accuracy of the data that they share with sponsors on a regular basis.
For brands, by receiving holistic data on every sponsorship asset across all sponsored teams, they will finally be able to optimize their sponsorship spend. For the first time, they will know which assets are succeeding, which are underperforming, and which ones they should allocate a majority of their budget to.
Trajektory provides a more comprehensive snapshot of each asset's performance for a consistent overview, eliminating discrepancies between brands and teams in the process. You won't be able to tell these stories without Trajektory. Trajektory is the only vendor that's able to capture the whole picture with all assets from social to TV broadcast to email, LEDs, static signage, and more. We can fill the gap that other vendors can't and provide you with a holistic understanding of the partner value that is being received each year.
Interested in learning more? Get a demo at Trajektory.com/demo