The 2024-2025 NFL Regular Season Social Value Report provides an in-depth analysis of the season’s most impactful sponsorships, breaking down key metrics like social engagement, sponsorship value, and ROI across teams and brands. This comprehensive report highlights emerging trends, successful activations, and opportunities for optimization, offering actionable insights to help stakeholders refine their strategies.

This report comprehensively analyzes the social value and engagement generated across the six major leagues – MLB, MLS, NBA, NFL, NHL, and NWSL. It will feature rankings of each league's top ten teams and brands, along with the year’s most engaging posts.

We uncovered which factors go into designing strong and valuable assets for brands who invest in social media, TV broadcasts, jersey patches, LED, static signage, entitlement areas, and email creatives. In this report, we’ll discuss our findings so your brand can build creatives designed for optimal value across all your sponsorship assets.

Our comprehensive End-of-Season Social Report provides in-depth insights into the top performers in social value and fan engagement. This report highlights the leading MLS clubs and brands, showcasing rankings for social value, engagements, top partnerships, standout posts, and more.

Trajektory analyzed broadcast metrics and valuations for team jersey patch sponsors across the major sports leagues. We uncovered which factors go into designing a strong, valuable jersey patch for brands. In this report, we’ll take you through our findings so that your brand can create jersey patch creatives designed for optimal value.

Trajektory is thrilled to announce its recent recognition on the 2024 Leaders Tech Breakthrough shortlist and Alex Kerr's Leaders Under 40 honor.

The 2023-2024 season marked the second season that the NHL has been displaying digitally-enhanced dasherboards (DEDs) for TV broadcasts across the league. The introduction of DEDs has presented a unique opportunity for teams and brands to curate ads for various audiences and regions of the United States and Canada.

This report will break down the valuations for the skills challenge, 3-point contest, and the All-Star game itself. We’ll do a deep dive into partner value for each event's top brands and locations. We’ll also recap viewership data for all of the events.

In this report, you’ll see the top brands across 6 major leagues (the NBA, NFL, NHL, MLB MLS, and NWSL), a breakdown by top industries, and a breakdown by league.

A brand client approached Trajektory as they entered sponsorship renewal negotiations with teams they invest with. The brand wanted help in accurately evaluating their sponsorship investments in order to better understand expected returns and make data-informed decisions when it came to optimizing their spend.

Teams are under-reporting and under-valuing their in-stadium assets when they don't track value based on attendance. The MLB attracts the most attendees per season of any USA league. In 2023, the average total attendees was 2.2MM which is 29.2K attendees per game. In an MLB season, the total in-stadium signage value averages between $23MM-$28MM for a team. That's not chump change.

Get a comprehensive, simple overview of our methodology and approach when it comes to valuations for NHL’s DEDs. Get a glimpse at our DED-specific dashboards, the DED calculator, how we track viewership across regions, and our partnership with Wakefield that allows us to go beyond the numbers.

This report pulls together the top brand valuations and asset locations throughout the course of the tournament as well as a snapshot of value, viewership, and more for each game from the semifinals on.

In this report, you will find Trajektory's DED methodology, how Wakefield and Trajektory are providing advanced insights and recommendations for maximizing DED revenue.

While teams took a break for the Mid-Summer Classic, we took a look back at some highlights of the first half of the season.

While the Golden Knights performed on the court, we wanted to see how their sponsors performed across TV broadcast. In this recap, you'll find valuation results for the broadcast of all five games of the series including analysis of the time on screen, asset location value, brand valuations, and more.

While Denver performed on the court, we wanted to see how their sponsors performed across TV broadcast. In this recap, you'll find valuation results for the broadcast of all five games of the series including analysis of the time on screen, asset location value, brand valuations, and more.

Alex Kerr (Trajektory) and Kaitlin Donahoe (Pittsburgh Penguins) call out how inefficient and ineffective the current sponsorship reporting process is, and how to make a change that will help save time, grow revenue, and improve client relationships.

Check out where your NBA team ranks in social value. Get a quick glimpse at your team’s social performance including top asset locations, top brands, top posts, and more.

Throughout the season, we used our brand recognition technology to track every social media post across all thirty-two teams and then ran the data through our valuation algorithms to get accurate results on the value that teams and brands received throughout the regular season.

Throughout the season, we used our brand recognition technology to track every social media post across all thirty teams and then ran the data through our valuation algorithms to get accurate results on the value that teams and brands received throughout the regular season.

In this recap, we analyzed the NHL, NBA, and NFL All Star and Pro Bowl games. Across the three games, brands accumulated more than $120 million in value. Take a look at the value across each event and the impact that sponsoring an event like the All Star game can have on brand value and awareness.

This report will look at the TV broadcast results through the NFL Conference Championships and the Super Bowl. You will find brand rankings by value, DMA results, top-performing asset locations, and more. Download now.

Throughout the season, we used our brand recognition technology to track every social media post across all thirty-two teams and then ran the data through our valuation algorithms to get accurate results on the value that teams and brands received throughout the regular season.

We analyzed all MLB postseason broadcast data across 40 games and over $2.8 billion in partner value. In this recap, you will find a breakdown in brand results, an understanding of the top asset locations across broadcast, a DMA summary, and a deeper dive into the final world series matchup.