Resources > MLB In-Stadium Insights
MLB In-Stadium Insights
Value Report
Teams are under-reporting and under-valuing their in-stadium assets when they don't track value based on attendance. The MLB attracts the most attendees per season of any USA league. In 2023, the average total attendees was 2.2MM which is 29.2K attendees per game. In an MLB season, the total in-stadium signage value averages between $23MM-$28MM for a team. That's not chump change.
