Resources > End-of-Year Social Report
End-of-Year Social Report
December 2024
This report comprehensively analyzes the social value and engagement generated across the six major leagues – MLB, MLS, NBA, NFL, NHL, and NWSL. It will feature rankings of each league's top ten teams and brands, along with the year’s most engaging posts. This report allows teams to measure and benchmark their results across the industry. Brands can also assess the impact of their investments and see how they rank in each league. By excluding league-wide, broadcast, apparel, and equipment sponsors from the rankings, the report focuses on partnerships directly tied to individual teams, delivering actionable insights to guide future sponsorship strategies.