Video: Measuring On-Site Activations & Why It’s Important (With Mark Ording)

Written By Alex Kerr

In this video, Alex Kerr, CEO & Founder of Trajektory, and Mike Ording, founder of Vision Mark Consulting, discuss the importance of on-site activations in the sponsorship reporting. They emphasize the need for teams and brands to report and value these activations, highlighting their impactful role in enhancing brand visibility and driving consumer engagement. Kerr and Ording provide practical insights and strategies for measuring the impact of on-site activations and how on-site activations are evolving.

Alex Kerr
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