Release: WISE Ventures Completes Strategic Investment in Trajektory
B2B SaaS measurement service first to provide holistic, automated sports sponsorship analytics across North America leveraging best-in-class technology and AI applications
February 23, 2024
New York, NY – Last week WISE Ventures, the investment arm of the Wilf family, owners of the Minnesota Vikings in the NFL and Orlando City SC and Pride MLS and NWSL teams, among other holdings, joined Trajektory’s recent funding round as a strategic investor. The Minnesota Vikings will also become a strategic partner and customer of Trajektory. Trajektory provides access to accurate and integrity-driven sponsorship data across digital and non-digital assets by aggregating and analyzing more sources than any other sponsorship platform. By evaluating sponsorships comprehensively in real-time, Trajektory customers can retire over $100K on legacy vendor spend, save over 1,200 hours a year on data preparation, and report on nearly 100% of their sponsorship portfolio.
Trajektory is based in Chicago and focuses on helping the world’s largest brands and organizations evaluate their sponsorship impact. Built by a team of sports industry veterans who have experienced all the pain points of understanding sponsorship impact firsthand, Trajektory brings every aspect of sponsorship measurement together under one holistic platform, finally giving the industry the ability to clearly show how partnerships are performing and how assets are valued with precise, consistent, and accurate measurement.
“Reporting on sponsorship is no longer just about social and broadcast reporting; it’s a holistic end-to-end strategy that professional teams, leagues, agencies, and brands can leverage to create a competitive advantage,” says Alex Kerr, CEO and Founder of Trajektory. “Our industry expertise and technology provide access to accurate and integrity-driven sponsorship data across digital and non-digital assets by aggregating and analyzing more sources than any other sponsorship platform.” As the demand for quantifying sponsorship value and optimizing spend grows, Trajektory is well-positioned to help any entity buying or selling sponsorship optimize their sponsorship decision-making and maximize revenue. “Trajektory’s growth over the past year has been exceptional, and this raise is evidence that the market has confidence in our platform,” said Kerr. “The opportunity to bring on key strategic partners like WISE Ventures with deep roots in the NFL, MLS, NWSL and the broader sports ecosystem is key to our ability to scale faster and expand our capabilities to drive meaningful value to our customers.”
This investment will allow Trajektory to accelerate product development and expand its team to meet its growing market demand.
“Trajektory’s talented, data-driven, and technical team and innovative product solves key pain points for sports and media properties, increasing accuracy and transparency and optimizing revenues and spend, all through an intuitive dashboard,” stated Konrad von Moltke, Principal at WISE Ventures. “At WISE Ventures we look for companies that can generate a robust financial return and deliver tangible value to the Wilf family’s portfolio of sports and real estate assets. With the partnership between Trajektory and the Minnesota Vikings, this opportunity checks all the boxes for us. We look forward to making strategic customer introductions for the business across our deep sports and media networks.”
About WISE Ventures:
WISE Ventures is the investment arm of the Wilf family, focused on supporting the evolution of innovative businesses operating in sports, media, entertainment, real estate and adjacent industries. WISE’s talented and deeply committed team is built on the foundation of innovation and entrepreneurial culture. WISE Ventures brings unmatched value to venture and growth-stage companies through deep industry networks, a strategic family of assets and world-class management experience.
More information can be found at the WISE Ventures website linked here.
