For nearly two years now, college athletes have been allowed to profit off their name, image, and likeness - otherwise known as NIL. This has proved to be quite valuable for both brands and athletes. Take a look at how top brands are receiving hundreds of thousands of dollars in value from their NIL deals.

The San Diego Padres were the first team to sign a jersey patch sponsorship deal and they did so with the telecommunications company, Motorola. We can already see that the simplicity and recognizable ‘M’ logo of Motorola will reap strong returns as a sleeve patch.

Take a look at the two activations going into our 2022 Sponsorship Madness championship and see why these two seemingly different activations are both proven to be value goldmines.

What’s in a team’s nickname, really? Why do we care so much about what our local pro squad is called? 

An inside look at the roster of our team diving into our backgrounds and expertise in the sports industry. Spoiler: we say “we’ve been there before”, here’s why.

2021 was a year to remember at Trajektory. Through the excitement of new clients, new dashboards, and new teammates, and the challenges of defining algorithms and late nights, we persevered to put together our most successful year yet. To put the last year into perspective, we will do what Trajektory knows best — present the numbers. Below are some of the highlights that we are most proud of.

In order to fully embrace and prepare for the opportunities to come in 2022, we must look back at the noteworthy trends, developments, and events that transpired throughout 2021. Here are some of our favorite trends and developments from 2021.

Data Storytelling. It’s a buzzword used a lot. But what is it, actually? Data storytelling has been connected with research, visualizations, reports, and infographics. While it can be seen as just visualizing information, it is more than creating graphs and charts. It requires laying out the data, finding the story, pairing the correct pieces, and providing a visually compelling, easy-to-read report.

It’s Effective Communication month and it’s a great reminder that communication is everything. Communication is the core of why Trajektory exists. We created this company so organizations could have better relationships and more valuable and open dialogue with their partners.

I love talking about the industry, and if anyone is looking to talk more, don’t hesitate to reach out! I love supporting other women in the space, and want to be a part of the equality solution and help others grow their careers and feel great doing it!

At Trajektory, we have talked a lot about how teams are being forced to be more creative in their sponsorship placements. While creativity was always something that set teams apart, it is now a necessity given the fanless stadiums. With the MLB starting a fanless spring training next month, our team had a little bit of fun coming together and brainstorming some MLB sponsorship ideas. They range from the outrageous to the outside-the-box to the more practical.

2020 introduced considerable changes to the landscape of the sports industry. Fanless stadiums and shorter seasons altered the way that sports organizations and brands operated with one another and we can expect some of these developments to continue well into the future. 2020 was a weird one, but what does 2021 look like for the sports sponsorship industry?

Professional sporting events provide a unique brand positioning opportunity that is difficult to duplicate. Sports are one of the few forms of entertainment that are consumed in real-time and that capture the excitement of any given moment. The growing popularity of women’s sports is turning heads of major brands - and you should too.

As demanding expectations continue to evolve in the sponsorship space, sports teams and brands must continue to adapt to new technologies and solutions that can enhance their partner relationships. Here at Trajektory, we are breaking through to become the leader in technology for “Partner Intelligence”. “P.I.”, as we refer to it.

The coronavirus has pushed the sports industry into a position that no one could have anticipated. Employees across college athletic departments and professional sports organizations have been furloughed in an attempt to offset the major losses that are expected due to the pandemic.

After an unusual off-season, the NFL has finally returned to action. Although higher viewership can be expected on TV, many of the traditional in-stadium sponsorship activations have been significantly altered in an attempt to keep brands connected with their targeted audiences.