Trajektory 2021: By the Numbers

2021 was a year to remember at Trajektory. Through the excitement of new clients, new dashboards, and new teammates, and the challenges of defining algorithms and late nights, we persevered to put together our most successful year yet. To put the last year into perspective, we will do what Trajektory knows best — present the numbers. Below are some of the highlights that we are most proud of.

Social Media Posts Analyzed: 1,000,000+

They say we should spend less time on social media, instead, we have spent hours upon hours analyzing every detail of your social posts (and yes, we’re officially a little cross-eyed). However, we do it because every like, view, tag, mention, and impression is vital to our process in telling your data story.

Sponsorship Value Tracked: $650,000,000+

Over half a billion dollars! If there is one word to describe Trajektory’s tracking/evaluation process, “thorough” may be the most appropriate. For game broadcasts alone, approximately 3,000,000+ frames were dissected to detect various types of sponsoring logos. Thanks to our one-of-a-kind platform and consistent, precise algorithms, no stone goes unturned in approximating our clients’ value to their respective sponsors.

Not only are calculations reliable, but also delivered in a timely fashion. Just ask Corey Ruff, Vice President of Business Strategy and Corporate Partnerships at the Chicago Bears, who noted in our Sports Business Journal piece “we now have ways to value things we never had. They’re helping us find gaps that have been missing and get valuation and exposure data to partners within 24 hours of a game.”

Team Growth: 167%

None of the strides Trajektory made in 2021 were possible without the incredible individuals we hired along the way. By more than doubling our roster size, overall proficiency and productivity reached new, exciting heights. Across the development, analysis, or marketing departments, fresh faces with effective ideas and accountable work ethics all contributed to our success. Not to mention that, even through expansion, Trajektory has preserved its collaborative, innovative workplace environment.

Timmy Award Regional Winner: Best Tech Startup (Chicago)

After being named a finalist in 2020, we were honored as the Timmy Award winner for “Best Tech Startup” in Chicago this past October. The Award, offered by Tech in Motion, acknowledges startup companies “built by forward-thinking leaders with a product or service that aims to disrupt the market.” With so many outstanding startups in the Chicago area, earning this recognition and being distinguished within our competitive industry is remarkable. With recognition comes expectations, and the Award will only motivate us to further strive for excellence and an enhanced, evolved product moving forward.

Honorable Mentions

• Trajektory Instagram Posts: 36
  Give us a follow @yourdatastory for engaging content, intriguing intel, and Trajektory-relevant news!

• Trajektory Blogs Written: 11
  We encourage you to consume other blog posts, including our 2021 industry-wide reflection.

• Talking on Mute During Meetings: 3,000+
  Okay, this may be an overestimation, but we’ve lost count of how many times “I think you’re on mute” has been uttered on Zoom.

• Memes sent in Slack: 250+
  Most are sent in gif form, like this one of Michael Scott (from The Office) that was sent following our Timmy Award Win:

Written by: Tyler Webb