Video: Sports Sponsorship Deep Dive with Joe Dupriest & Alex Kerr

In this video, Alex Kerr, CEO & Founder of Trajektory, and Joe Dupriest, Managing Partner at Next-Up Partners, discuss key factors of successful sponsorship reporting. They delve into the role of data-driven decision-making for teams and brands, emphasizing the significance of accurate reporting in maximizing sponsorship ROI. Dupriest shares valuable insights on how brands can leverage data analytics to understand fan engagement better and optimize their sponsorship strategies across various platforms.