Case Studies & Reports

Explore our latest insights, end-of-season reports, and success stories.

NHL

2025-2026 NHL Regular season patch results

The 2025–2026 NHL Regular Season Patch Report analyzes the broadcast performance of jersey patch and...

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NHL

NHL DED Report (2025-2026 Season)

The 2025–2026 NHL DED Report provides a comprehensive analysis of Digitally Enhanced Dasherboard (DE...

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NHL

NHL End of Season Social Report - (2025-2026)

This report breaks down the NHL’s top-performing teams, brands, and partnerships on social media dur...

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NBA

NBA End of Season Social Report - (2025-2026)

This report breaks down the NBA’s top-performing teams, brands, and partnerships on social media dur...

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BrandNHL

NHL Mid-Season Report - Jersey & Helmet Patch (2025-2026)

This report analyzes results delivered by NHL jersey patch and helmet decal partnerships during the ...

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NFL

NFL End of Season Report (2025)

This report breaks down NFL’s top-performing clubs, brands, and partnerships on social media during ...

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BrandNBANHLNFLMLSNWSLWNBA

2025 End of Year Social Report

This report comprehensively analyzes the social value and engagement generated across the seven majo...

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NWSL

NWSL End of Season Report (2025)

This report breaks down NWSL’s top-performing clubs, brands, and partnerships on social media during...

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MLB

MLB End of Season Report (2025)

This report breaks down MLB’s top-performing teams, brands, and partnerships on social media during ...

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MLS

MLS End of Season Report (2025)

This report breaks down MLS’s top-performing clubs, brands, and partnerships on social media during ...

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Brand

In-Venue Report

This report demonstrates that in-venue signage is no longer a secondary or passive asset – it’s a dy...

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NFL

Pittsburgh Steelers Impression Analysis

In partnership with Trajektory, this report quantifies the Steelers’ full media and economic impact ...

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NHL

How We Work with NHL Teams

From tracking Canadian viewership and quantifying DED exposure to pioneering in-venue valuation and ...

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NBA

2024-2025 NBA Playoffs Social Report

This report breaks down the NBA’s top-performing teams, brands, and partnerships on social media dur...

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NHL

2024-2025 NHL Stanley Cup Playoffs Social Report

This report breaks down the NHL’s top-performing teams, brands, and partnerships on social media dur...

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NBA

How We Work with NBA Teams

From benchmarking key inventory across leagues to tracking campaign-specific ROI and pioneering in-v...

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NHL

2024 - 2025 DED Report

The 2024–2025 NHL DED Report provides a comprehensive analysis of Digitally Enhanced Dasherboard (DE...

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Brand

Brand Snapshot

Discover how top brands are measuring and maximizing sponsorship ROI in our Brand Snapshot 2025 repo...

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MLS

MLS Clubs Sponsorship Assets

This report highlights four high-value opportunities—backed by real data—to help MLS clubs optimize ...

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NHL

2024-2025 NHL Social Report

Get a data-driven look at the top-performing NHL teams, brands, and partnerships on social media dur...

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NBA

2024-2025 NBA Social Report

This end-of-season report breaks down top-performing teams, standout sponsorships, and key engagemen...

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NHL

NHL Patch Analysis

Our latest report analyzes jersey patches, helmet decals, and the NHL’s newly tested shoulder patch ...

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NFL

NFL Wild Card, Divisional, and Conference Rounds Broadcast & Social Rankings

This report provides an in-depth analysis of sponsorship performance during the NFL Wild Card, Divis...

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NFL

2024-2025 NFL Regular Season

The 2024-2025 NFL Regular Season Social Value Report provides an in-depth analysis of the season’s m...

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Brand

2024 End-of-Year Social Report

This report comprehensively analyzes the social value and engagement generated across the six major ...

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Brand

All Asset Optimization Playbook for Brands

We uncovered which factors go into designing strong and valuable assets for brands across social med...

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MLS

2024 MLS End-of-Season (Social Report)

Our comprehensive End-of-Season Social Report provides in-depth insights into the top performers in ...

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Brand

Jersey Patch Playbook for Brands

Trajektory analyzed broadcast metrics and valuations for team jersey patch sponsors across the major...

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Brand

Trajektory Secures Spot on Leaders Tech Breakthrough Shortlist and Alex Kerr Named A Leaders Under 40

Trajektory is thrilled to announce its recent recognition on the 2024 Leaders Tech Breakthrough shor...

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NHL

2023-2024 NHL DED Report

The 2023-2024 season marked the second season that the NHL has been displaying digitally-enhanced da...

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NBA

2024 NBA All-Star (Broadcast)

This report will break down the valuations for the skills challenge, 3-point contest, and the All-St...

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Brand

2023 Brand Value Recap

In this report, you’ll see the top brands across 6 major leagues, a breakdown by top industries, and...

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Brand

Brand Case Study

A brand client approached Trajektory as they entered sponsorship renewal negotiations with teams the...

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MLB

MLB In-Stadium Value Report (2023)

Teams are under-reporting and under-valuing their in-stadium assets when they don't track value base...

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NHL

Decoding NHL's DEDs

Get a comprehensive, simple overview of our methodology and approach when it comes to valuations for...

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NWSL

Women's World Cup Recap (2023)

This report pulls together the top brand valuations and asset locations throughout the course of the...

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NHL

DED Best Practices (2023)

In this report, you will find Trajektory's DED methodology and advanced insights for maximizing DED ...

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MLB

MLB Mid-Season Social Insights (2023)

While teams took a break for the Mid-Summer Classic, we took a look back at some highlights of the f...

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NHL

2022-2023 NHL Finals Recap (Broadcast)

While the Golden Knights performed on the court, we wanted to see how their sponsors performed acros...

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NBA

2022-2023 NBA Finals Recap (Broadcast)

While Denver performed on the court, we wanted to see how their sponsors performed across TV broadca...

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Brand

PODCAST: Sponsorships, You’re Doing It All Wrong

Alex Kerr and Kaitlin Donahoe call out how inefficient the current sponsorship reporting process is.

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NBA

2022-2023 NBA Team By Team Report (Social)

Check out where your NBA team ranks in social value and see a quick glimpse at performance.

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NHL

2022-2023 NHL Recap (Social)

Using brand recognition technology to track social media value that teams and brands received throug...

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NBA

2022-2023 NBA Recap (Social)

Accurate results on the value that teams and brands received throughout the regular season via socia...

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Brand

All Star Games Broadcast Recap (2022-2023)

An analysis of the NHL, NBA, and NFL All Star and Pro Bowl games showing over $120 million in brand ...

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NFL

2022-2023 NFL Recap (Broadcast)

TV broadcast results through the NFL Conference Championships and the Super Bowl.

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NFL

2022-2023 NFL Recap (Social)

Social media post valuations for all thirty-two teams throughout the regular season.

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MLB

2022 MLB Recap (Broadcast)

MLB postseason broadcast data across 40 games and over $2.8 billion in partner value.

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