Industry Intelligence:
Cross-League Sponsorship
Benchmarking
Benchmark brands, teams, and competitors across the major seven US leagues, supported with logo and location detection on every broadcast feed.
Quick answer
What is industry intelligence?
Industry intelligence is market-level insight into how brands, properties, and competitors perform across the industry. Trajektory's Industry Intelligence benchmarks performance across leagues and teams and runs logo and location detection on broadcast feeds, so you can see where you stand and understand what is driving it.
Industry Intelligence is Trajektory's connected suite of social and broadcast measurement capabilities. It replaces fragmented point solutions with one consistent methodology, giving teams cross-league, cross-team, and market-level visibility into their competitive position, from high-level rankings down to the specific feeds, posts, and clips behind the numbers.
Why does industry-level benchmarking matter?
Knowing what your partnerships delivered is only half the picture. Without a market-level view, there is no way to know whether that number is strong, weak, or average, or which specific placements are driving the difference.
Benchmark across leagues, teams & brands
Compare a partnership against past seasons, against other teams and leagues, and against other brands, and turn anecdotes into evidence when it's time to renew or reset a deal.
Broadcast detection on every feed
Trajektory runs logo and location detection across local, national, and away broadcast feeds for MLS, MLB, NBA, NFL, NHL, NWSL, and WNBA within the US and Canada, so exposure is captured wherever it appears.
From rankings to deep dive analysis
Move from a top line benchmark to the specific locations, feeds, posts, and clips, so a headline number always has the evidence behind it.
One consistent methodology
Industry Intelligence replaces fragmented solutions with one consistent methodology, so rankings and comparisons across teams are credible, not apples to oranges.
Benchmark across leagues, teams, and brands
Industry Intelligence shows how brands, teams, and competitors are performing relative to one another at an industry scale; start with the rankings, then go deeper.
Industry Intelligence
| Rights Holder | League | ↓ Social Post Value | Social Brand Value ⓘ | # of Posts | Engagements | Engagement Rate ⓘ | Total Followers | Page Visit |
|---|---|---|---|---|---|---|---|---|
| Property A |  MLS |
$25.9M | $41.3M | 650 | 53.4M | 0.71% | 46.1M | Visit ↗ |
| Property B |  WNBA |
$8.4M | $16.2M | 1.7K | 17.3M | 0.69% | 5.8M | Visit ↗ |
| Your Property |  MLB |
$6.0M | $49.7M | 513 | 9.6M | 0.46% | 16.1M | Visit ↗ |
| Property C |  NFL |
$5.9M | $15.5M | 1.2K | 11.3M | 0.18% | 20.4M | Visit ↗ |
| Property D |  NBA |
$4.8M | $13.9M | 248 | 8.4M | 0.21% | 63.7M | Visit ↗ |
| Property E | MLB |
$4.4M | $47.5M | 816 | 7.4M | 0.20% | 18.4M | Visit ↗ |
| Property F | NFL |
$4.3M | $19.3M | 929 | 7.5M | 0.17% | 18.5M | Visit ↗ |
| Property G | NFL |
$4.1M | $16.3M | 680 | 7.5M | 0.24% | 18.3M | Visit ↗ |
| Property H | NBA |
$4.0M | $17.0M | 341 | 7.3M | 0.14% | 60.8M | Visit ↗ |
| Property I | MLB |
$3.8M | $22.1M | 490 | 5.9M | 0.32% | 8.5M | Visit ↗ |
Figures shown illustrate how Industry Intelligence ranks properties and brands across leagues and channels using a single consistent measurement methodology.
Feed coverage this season
Broadcast detection on every feed
Trajektory runs logo and location detection across local, national, and away broadcast feeds for the major U.S. leagues, including MLS, MLB, NBA, NFL, NHL, NWSL, and WNBA. That means exposure is captured wherever it appears, not just on national broadcasts, giving teams, brands, and agencies a more complete view of delivered media value across the full broadcast landscape.
How does Industry Intelligence differ from Asset and Partner Intelligence?
All three modules draw on the same measurement data and consistent methodology. Asset Intelligence is organized around the asset (e.g., social, in venue, etc.), while Partner Intelligence is organized around the brand partner. Industry Intelligence is organized around the market: it compares teams and brands against one another, rather than against themselves.
Start with the rankings, then go deeper. Industry Intelligence lets you move from a top-line benchmark to the specific locations, feeds, posts, and clips, so a headline number always has the evidence behind it.
Who uses Industry Intelligence?
The same market-level view helps organizations make the case for their value and helps brands decide where to invest next.
Teams & Leagues
See where you rank against the market and bring that context into every sponsor conversation.
- ✓ Cross-league, cross-team ranking of delivered value
- ✓ Broadcast detection across local, national & away feeds
- ✓ Evidence-backed benchmarking for renewal conversations
- ✓ Cross-league prospecting data for partnership proposals
Brands & agencies
Benchmark your partnerships against the wider industry and your competitors to guide where to invest next.
- ✓ Compare your rights holders against the full market
- ✓ See competitor sponsorship activity across every league
- ✓ Guide next season's investment with market evidence
Turn rankings into valuable renewal decisions
See how Trajektory benchmarks your teams and partners against the wider market.
Frequently asked questions
More questions? See the Trajektory FAQ.