Partner Intelligence
Partner Intelligence:
Sponsorship Reporting Software for Every Partner
See how each partner performs across broadcast, social, in-venue, and digital, then report it automatically.
Quick answer
What is sponsorship reporting software?
Trajektory automatically tracks brand exposure, calculates delivered media value, and generates sponsor-ready reports. Trajektory's Partner Intelligence gives a partner-centric view — one partner across every touchpoint — so you can prove ROI and replace manual recaps with reports that generate themselves.
Trajektory automates the work of monitoring where a brand appears, calculating the media value delivered, and turning it into a report a sponsor can trust. Good reporting software covers every asset type, not just social and broadcast, updates throughout the season, and produces sponsor-ready dashboards without hours of manual screenshotting.
Why does partner reporting software matter?
Most partnership teams spend days assembling recaps from screenshots, exports, and spreadsheets and still deliver reports that only cover a portion of the partnership. Trajektory replaces that process with a single, automated view of what every partner actually received.
One partner, every touchpoint
Partner Intelligence shows one partner across every asset they are receiving value from, broadcast, social, in-venue, digital, in a single view. No more channel by channel assembly.
Reports that build themselves
Trajektory's Reporting Suite generates Full Partner Summaries and Quick Reports automatically, replacing the screenshot decks that consume a team's time every month and every renewal cycle.
Prove ROI at renewal
Transparent, currency-grade values per asset that hold up in an audit and in a renewal negotiation. Walk into every renewal conversation with documentation, not anecdotes.
Consistent methodology
Because Partner Intelligence draws from the same Asset Intelligence data, every channel in a partner report is valued the same way, one consistent number, not a patchwork of methods per channel.
One partner across every touchpoint
Instead of looking at one asset across everyone, Partner Intelligence looks at one partner across every available asset: broadcast, social media, in-venue signage, and digital, with their impressions, engagements, and total delivered value in one place.
Figures shown illustrate how Partner Intelligence connects multi-channel partner delivery from overall portfolio metrics down to individual asset breakdowns.
Automate partner reporting
Trajektory's Reporting Suite builds and schedules partner recaps and asset reports for you, replacing the manual screenshot decks that eat into a team's week. Generate a Full Partner Summary or a Quick Report that aggregates data across every tracked asset in a few clicks, so the team spends its time selling and advising rather than assembling slides.
- Full Partner Summary: every channel, every asset, one report
- Quick Report: fast snapshot across all tracked assets on demand
- Schedule recurring reports so recaps go out without manual effort
- Export sponsor-ready PDFs ready to share directly with partners
How does Partner Intelligence differ from Asset Intelligence?
Both modules draw on the same measurement data and the same consistent methodology. The difference is the lens. Asset Intelligence is organized around the asset; pick any piece of inventory and see every partner who appeared on it. Partner Intelligence is organized around the partner, picking a brand or team and seeing every asset receiving value, across every channel.
Together, they give a complete view from both perspectives.
Who uses Partner Intelligence?
The same partner-centric view serves the organizations proving delivery and the brands verifying their spend.
Teams, events & rights holders
Prove delivered value to every sponsor and generate their reports automatically. Track every asset in a deal, show what each placement was worth, and walk into renewals with evidence instead of anecdotes.
- ✓ Full Partner Summary for every sponsor in your portfolio
- ✓ Automated reports replace manual screenshot decks
- ✓ Renewal-ready documentation built into the workflow
Brands & agencies
Verify each partnership is working across every touchpoint, with one consistent view instead of fragmented tools. Compare performance across your portfolio of rights holders in a single methodology.
- ✓ Independent verification of what each rights holder delivered
- ✓ Cross-partner, cross-channel comparison in one view
- ✓ Consistent methodology across every rights holder
Make better use of your time
See how Trajektory's Partner Intelligence generates partner summaries across your full sponsor portfolio.
Frequently asked questions
More questions? See the Trajektory FAQ.
Report every partner in a fraction of the time
Talk to the Trajektory team. We'll show you how Partner Intelligence works across your full sponsor portfolio.