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Why Partner with Trajektory?
The Most Holistic Way to Measure Sponsorships
Trajektory provides a unified, automated dashboard that aggregates all your sponsorship assets—across social media, TV broadcasts, digital signage (DEDs), LEDs, static in-venue placements, jerseys, and more. Stop manually compiling spreadsheets and get real-time valuation reports for your partners.
Standardized Valuation & Transparent ROI
We help teams, brands, and agencies align on the actual value of their sponsorship assets using standardized, data-backed methodologies. Benchmark your performance against other properties in the industry and identify your top-performing and underperforming assets instantly.
Unlock New Sponsorship Revenue
Discover hidden opportunities and prove the value of non-traditional assets to your sponsors. By showing full transparency of impressions, engagements, and media value, you can build trust and drive higher renewal rates.
Frequently Asked Questions
What types of sponsorship assets can Trajektory track?
We track everything from jersey patches, LED stanchions, court/field signage, in-game television broadcasts, to digital assets such as social media campaigns, newsletters, and websites.
How is the media value of sponsorships calculated?
Trajektory uses a proprietary, standardized valuation model that incorporates impressions, engagements, broadcast durations, and audience size to calculate a fair-market media value comparable to traditional advertising formats.
Who is Trajektory built for?
Our platform is built for professional sports teams, university athletic departments, brands looking to measure their sponsorship ROI, and agencies managing multi-channel sponsorship portfolios.