Asset Intelligence:
Sponsorship Measurement Across Every Asset
Track, value, and compare physical, digital, and broadcast assets in one place.
Quick answer
What is sponsorship measurement software?
Asset Intelligence tracks, values, and compares every asset in a sponsorship deal. By using consistent rates and audience-weighted metrics, it calculates delivered media value for physical signage, broadcast TV, radio, social media, and digital channels in one system.
Why does Asset Intelligence matter?
Most tools measure broadcast or social, but leave physical in-venue signage and digital assets completely unmeasured. Asset Intelligence brings all available channels together in a single platform, providing you the complete visibility you need.
Sponsorship tracking that isn't siloed
Asset Intelligence rolls broadcast, in-venue, social, and digital measurements into one place, so teams have a unified view of total inventory utilization rather than disconnected datasets.
Continuous, season-long updates
No more waiting for end-of-year reports to see if placements are performing. Check delivery stats throughout the season, so you can optimize inventory and correct underdelivering placements early.
Valuation you can explain
Partners want transparent figures, not black box calculations. Asset Intelligence uses transparent, audit-ready rates and audience-weighted formulas that hold up in renewal negotiations.
Compare across partners
See how a single asset performs across every partner, so you know where to invest and where to adjust placements based on empirical evidence.
How does Asset Intelligence measure sponsorship value?
Asset Intelligence applies one consistent measurement approach across every channel, then organizes the output around each asset so you can evaluate any piece of inventory across all partners.
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Ingest across all channels
Asset performance data flows in from every channel: TV broadcast and earned media via logo detection, in-venue via venue mapping and attendance data, social via platform integrations, and digital via channel-specific feeds.
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Apply a consistent rate framework
Whether an asset appeared in a broadcast window or on a concourse static sign, the same valuation framework applies: audience size, exposure quality, and transparent rates. No channel uses a different methodology, making the comparisons truly apples-to-apples.
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Attribute value to each asset and partner
Every exposure is attributed to a specific asset and the partner whose logo appeared on it. The output is a granular, line item record, not an aggregated total, so you can see exactly where value was delivered and to whom.
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Surface in one asset-centric view
All channel data rolls up into a unified, asset-centric view. Pick any piece of inventory and see its full performance across all partners and channels. Or flip to Partner Intelligence for the partner-level summary.
How is a single asset measured across all partners?
Asset Intelligence is organized around the asset, not the partner. Pick any piece of inventory, a TV broadcast slot, a lower bowl LED position, a social post, a concourse static sign, and the platform shows you every partner whose logo appeared on that asset, the exposure each generated, and the corresponding value. This works consistently across every channel because the same methodology underlies all of them.
The same view covers TV Broadcast virtual placements and earned broadcast, with tools like Market Area Heatmaps, the DED (Digitally Enhanced Dasherboards) Calculator, and Broadcast Search Clips for going from top-line numbers to the specific clips and locations behind them.
The partner-centric view, seeing one partner across every touchpoint and channel, lives in Partner Intelligence, the companion module.
Figures shown illustrate how Asset Intelligence measures and organizes performance across individual channels, from multi-platform social analytics down to TV broadcast asset and partner level breakdowns.
Who uses Asset Intelligence?
The same platform serves the teams and brands on opposite sides of the sponsorship agreement — giving each side the evidence they need.
Teams, events & rights holders
Prove delivered value to sponsors. Track every asset in a deal, show what each placement was worth, and walk into renewals with evidence instead of anecdotes.
- ✓ Itemized asset-level value reports for each partner
- ✓ Every channel, broadcast, in-venue, social, digital, & earned in one place
- ✓ Renewal-ready documentation built into the workflow
Brands & agencies
Verify your sponsorship dollars are working across every partner and asset type, with consistent, transparent valuations in one place instead of fragmented tools.
- ✓ Independent verification of delivered sponsorship value
- ✓ Cross-partner, cross-channel performance comparison
- ✓ Consistent methodology across every rights holder
See your full asset portfolio in one place
Book a 30-minute walkthrough to see Asset Intelligence applied to your specific mix of broadcast, in-venue, social, and digital assets.
What does Asset Intelligence cover?
Asset Intelligence spans every major asset category, so the measurement picture is complete.
TV Broadcast
TV Broadcast (Partner Analysis, TV Audience Analysis, Search Clips) and Earned Broadcast (Overview, Search Clips), powered by logo detection and listenership data with a shared valuation methodology.
In-venue Static & LED signage
Static Signage and LED/Rotational Signage inside the venue, dasherboards, concourse signs, LED boards, valued using attendance-based impressions and transparent rates. The channel most tools leave unmeasured entirely.
Social & Earned Social
Owned social (Social Overview, Partner Vitals, Content Searching across Instagram, Facebook, X, TikTok, YouTube) and Earned Social Media (Social Overview, Earned Media Finder), measuring both what your organization publishes and the organic coverage it earns.
Digital, Radio & Mobile
Digital (Email, Web Content, Web Ads), Radio Broadcast Partner Analysis, and Mobile Assets (Mobile App Ads), sponsorship placements across owned digital properties and app inventory, measured with the same methodology as every other channel in the platform.
Frequently asked questions
More questions? See the Trajektory FAQ.
Value every asset, not just the easy ones
Talk to the Trajektory team. We'll show you how Asset Intelligence works across your specific mix of broadcast, in-venue, social, and digital inventory.