Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
2023-2024 NBA Regular Season Updates: Social Value & NBA Finals Predictions
The 2023-2024 NBA season has been surrounded by heightened anticipation for rookie Victor Wembanyama’s debut. The 7' 4" French rookie was drafted firs...
2023-2024 NHL Season Preview: Social Value & Stanley Cup Predictions
With the NHL season starting on Tuesday, October 10th, now seemed like an appropriate time to run through some predictions and a social value recap fr...
Why do brands & agencies need a sponsorship analytics platform?
How can brands agencies keep up with the growing demand of the sponsorship industry?As sponsorship spend continues to grow year over year, brands and ...
How can a sponsorship analytics platform help you save time & drive revenue?
What is a Sponsorship Analytics Platform?The sponsorship industry has evolved drastically in recent years with the rise of sponsorship analytics techn...
There are Storm Clouds on the Horizon for Sponsorship Spend
…and there’s Less Time Than We Think to Prepare.
Trajektory helps NHL client uncover an average of $3M+ in value through Radio
Sponsorship reporting in the sports industry has typically been limited to TV broadcasts and social media – but, sponsorship portfolios encompass much...
NIL and Brand Deals: A New Era of College (and High School) Sports
How Some NIL Athletes Are Raking in Money While Providing Major Value for BrandsFor nearly two years now, college athletes have been allowed to profit...
MLB Jersey Patches: How Much Are They Really Worth?
In response to a lower-revenue COVID season, the MLB approved sponsored sleeve patches to be added to a team’s brand asset repertoire. The San Diego P...
Sponsorship Madness: Getting to Know our Championship Activations
The sponsorship space is finicky. Sometimes, it will seem as though the best, most creative activation concepts fall flat on their faces and garner al...