Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Trajektory helps NHL client uncover an average of $3M+ in value through Radio
Sponsorship reporting in the sports industry has typically been limited to TV broadcasts and social media – but, sponsorship portfolios encompass much...
NIL and Brand Deals: A New Era of College (and High School) Sports
How Some NIL Athletes Are Raking in Money While Providing Major Value for BrandsFor nearly two years now, college athletes have been allowed to profit...
MLB Jersey Patches: How Much Are They Really Worth?
In response to a lower-revenue COVID season, the MLB approved sponsored sleeve patches to be added to a team’s brand asset repertoire. The San Diego P...
Sponsorship Madness: Getting to Know our Championship Activations
The sponsorship space is finicky. Sometimes, it will seem as though the best, most creative activation concepts fall flat on their faces and garner al...
Do Team Nicknames Really Matter?
By Tyler Webb What’s in a team’s nickname, really? Why do we care so much about what our local pro squad is called? The NFL’s affiliate out of Washington announ...
A Look At Our Trajektory Team
Around the business world, industries of all breadths are as interconnected as ever. As the uber-competitive market economy gains knowledge, recognizes trends,...
Trajektory 2021: By the Numbers
2021 was a year to remember at Trajektory. Through the excitement of new clients, new dashboards, and new teammates, and the challenges of defining algorithms a...
2021 Year in Review: Our Favorite Trends and Developments
The holiday season is finally here! As the days get shorter and the weather feels cooler, it’s officially the end of the year. In order to fully embrace and pre...
Data Storytelling in the Sports Industry
Data Storytelling. It’s a buzzword used a lot. But what is it, actually? Data storytelling has been connected with research, visualizations, reports, and infogr...