Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Caitlin Clark’s Impact: Elevating Sponsorship Value and Empowering Women’s Sports
In the dynamic realm of sports, few phenomena rival the transformative power of exceptional talent. Caitlin Clark, a rising star in women's basketball...
Optimizing Sponsorship Channels to Drive Revenue: The Power of a Holistic Approach
In the rapidly evolving sponsorship landscape, brands and teams are inundated with a plethora of sponsorship channels and opportunities, each promisin...
Release: WISE Ventures Completes Strategic Investment in Trajektory
B2B SaaS measurement service first to provide holistic, automated sports sponsorship analytics across North America leveraging best-in-class technolog...
A Groundbreaking Era in Women’s Sports
What were the highlights for women’s sports in 2023?2023 marked a profitable year for women’s sports in sponsorships, brand deals, and TV broadcast pa...
2023-2024 NBA Regular Season Updates: Social Value & NBA Finals Predictions
The 2023-2024 NBA season has been surrounded by heightened anticipation for rookie Victor Wembanyama’s debut. The 7' 4" French rookie was drafted firs...
2023-2024 NHL Season Preview: Social Value & Stanley Cup Predictions
With the NHL season starting on Tuesday, October 10th, now seemed like an appropriate time to run through some predictions and a social value recap fr...
Why do brands & agencies need a sponsorship analytics platform?
How can brands agencies keep up with the growing demand of the sponsorship industry?As sponsorship spend continues to grow year over year, brands and ...
How can a sponsorship analytics platform help you save time & drive revenue?
What is a Sponsorship Analytics Platform?The sponsorship industry has evolved drastically in recent years with the rise of sponsorship analytics techn...
There are Storm Clouds on the Horizon for Sponsorship Spend
…and there’s Less Time Than We Think to Prepare.