Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Paris Olympics 2024 Recap: Team USA's Triumph and the Power of Sponsorships
Paris Olympics 2024 Recap: Team USA's Triumph and the Power of SponsorshipsThe 2024 Paris Olympics dazzled the world with unforgettable athletic feats, breathta...
Trajektory Secures Spot on Leaders Tech Breakthrough Shortlist and CEO Alex Kerr Named Winner of the Leaders Under 40 Award
FOR IMMEDIATE RELEASETrajektory Secures Spot on Leaders Tech Breakthrough Shortlist and CEO Alex Kerr Named Winner of the Leaders Under 40 AwardChicag...
2023-2024 NBA Finals & Stanley Cup Finals: Social Value Recap
While this year’s NBA Finals only went to 5 games, they still brought significant value for the teams involved. The Boston Celtics and Dallas Maverick...
The Power of Sponsorships in Professional Sports Playoffs: A Win for Teams and Brands
The Golden Opportunity of Playoff SponsorshipsWith the NHL and NBA in the thick of the playoffs, the buzz isn’t just about who’ll take home the champi...
Video: Measuring On-Site Activations & Why It’s Important (With Mark Ording)
In this video, Alex Kerr, CEO Founder of Trajektory, and Mike Ording, founder of Vision Mark Consulting, discuss the importance of on-site activations...
Caitlin Clark’s Impact: Elevating Sponsorship Value and Empowering Women’s Sports
In the dynamic realm of sports, few phenomena rival the transformative power of exceptional talent. Caitlin Clark, a rising star in women's basketball...
Optimizing Sponsorship Channels to Drive Revenue: The Power of a Holistic Approach
In the rapidly evolving sponsorship landscape, brands and teams are inundated with a plethora of sponsorship channels and opportunities, each promisin...
Release: WISE Ventures Completes Strategic Investment in Trajektory
B2B SaaS measurement service first to provide holistic, automated sports sponsorship analytics across North America leveraging best-in-class technolog...
A Groundbreaking Era in Women’s Sports
What were the highlights for women’s sports in 2023?2023 marked a profitable year for women’s sports in sponsorships, brand deals, and TV broadcast pa...