Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Sponsorship Madness: Getting to Know our Championship Activations
The sponsorship space is finicky. Sometimes, it will seem as though the best, most creative activation concepts fall flat on their faces and garner al...
Do Team Nicknames Really Matter?
By Tyler Webb What’s in a team’s nickname, really? Why do we care so much about what our local pro squad is called? The NFL’s affiliate out of Washington announ...
A Look At Our Trajektory Team
Around the business world, industries of all breadths are as interconnected as ever. As the uber-competitive market economy gains knowledge, recognizes trends,...
Trajektory 2021: By the Numbers
2021 was a year to remember at Trajektory. Through the excitement of new clients, new dashboards, and new teammates, and the challenges of defining algorithms a...
2021 Year in Review: Our Favorite Trends and Developments
The holiday season is finally here! As the days get shorter and the weather feels cooler, it’s officially the end of the year. In order to fully embrace and pre...
Data Storytelling in the Sports Industry
Data Storytelling. It’s a buzzword used a lot. But what is it, actually? Data storytelling has been connected with research, visualizations, reports, and infogr...
Data Storytelling: A Tool of Effective Communication
It’s Effective Communication month and it’s a great reminder that communication is everything. Communication is the core of why Trajektory exists. We ...
Q&A With Sharon Fish: Women’s History Month
1. Tell us about your background. Where have you worked, go to school, etc.?I’ve had roles in a few different areas of the sports industry. I started out with a...
2021 MLB Sponsorships Ideas
At Trajektory, we have talked a lot about how teams are being forced to be more creative in their sponsorship placements. While creativity was always ...