Sponsorship Insights & Blog
Industry perspectives, platform updates, and insights on the future of sponsorship data and reporting.
Sports Sponsorship in 2021: A Predictive Outlook
Photo by Patrick T'Kindt on Unsplash 2020 introduced considerable changes to the landscape of the sports industry. Fanless stadiums and shorter seasons altered...
Sports Sponsorship in Women’s Sports: A Well-Kept Secret?
Photo by Jeffrey F Lin on Unsplash Brands have traditionally invested a portion of their marketing and advertising spend on sports sponsorship to enhance their...
Partner Intelligence: The Future of Data in Sports
Accurate and transparent sponsorship reporting has never been more important. Brands are looking to optimize the assets within their partnership mix as new inve...
The Impact of Furloughs Across the Sponsorship Industry
Photo by Jonny Clow on Unsplash In recent months, the coronavirus has pushed the sports industry into a position that no one could have anticipated. Employees a...
NFL Sponsorships in the “Fanless Era”
Photo by Dave Adamson on Unsplash After an unusual off-season, the NFL has finally returned to action. Games are looking a little different this year as nearly...