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Broadcast Data

Cleveland Cavaliers

Oklahoma City Thunder @ Cleveland Cavaliers 1/8/2025

Orlando Magic @ Cleveland Cavaliers 3/16/2025

1. Avg. Households

The mean number of households watching the broadcast at any given time, calculated by averaging viewership across the event duration.

Broad Reach

Comprehensive analysis of broadcast reach across local and national networks, identifying peak engagement periods.

Performance Trends

Tracking the growth and fluctuations of key performance indicators throughout the season to optimize future broadcast strategies.

Value by Location

Identifying which physical and digital locations within the arena and broadcast generate the most value for sponsors.

Flourish Chart: Location Valuation

Market Penetration

Geographic breakdown of viewership and engagement, highlighting the most responsive market areas for the Cavaliers broadcast.

Flourish Chart: Top Market Areas Map

Signage Inventory

Detailed analysis of in-venue signage performance, comparing projected impressions vs actual broadcast exposure.

Flourish Chart: Event Signage Inventory

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